Coque iphone 7 cuir original India Surpassed the USA to Become the Second Largest Smartphone Market -coque samsung galaxy grand prime kpop-uxsqei

India Surpassed the USA to Become the Second Largest Smartphone Market in the World Reaching 158 Million Shipments in 2019

The India smartphone market surpassed the USA for the first time on an annual level, becoming the second largest smartphone market globally, reaching coque samsung galaxy grand 1 158 million shipments in 2019 with 7% coque samsung galaxy a 50 YoY growth, according to the latest research from Counterpoint’sMarket Monitor service. This is due to the growth of the mid tier segment where Chinese brands aggressively coque samsung j5 2015 fnac introduced many flagship grade features and capabilities to capture demand coming from users looking to upgrade from their first or second smartphone. Additionally, the online channels became the preferred selling platforms to introduce these products faster into the market.

Commenting on the market dynamics, Tarun Pathak, Associate Director, said, “Although the rate of growth for the smartphone market was only single digit for the first time on an annual basis, India is underpenetrated relative to many other markets; 4G penetration among subscribers being around 55%. Going forward, we expect this demand to coque galaxy s9 plus cuir grow further due to the ongoing transition from feature phones to smartphones and progressive diffusion of key smartphone features to the entry level price tier as a result of hyper competition among multiple players. We further expect brands to have multi tier strategies involving partnerships in the mobile ecosystem from hardware, software and services, thus creating opportunities within different segments like entertainment, gaming, financial services and more.

Commenting on the competitive landscape, Anshika Jain, Research Analyst at Counterpoint Research said, “Chinese brands’ share hit a record 72% for 2019 compared to 60% a coque samsung a5 coque telephone galaxy s6 edge panda suisse year ago. During 2019 we have seen all major Chinese playersexpanding their footprint in offline and online channelsto gain market share. For example, Xiaomi, realme, and OnePlus have increased their offline points of sale, coque samsung galaxy mini s5 while brands like Vivo have expanded their online reach with Z and U series. 2019 also marked the fifth anniversary in India for some OEMs. coque galaxy a8 bumper Several have seen significant growth from their first full year of operation. For example, over the past four years, Xiaomi, Vivo, and fnac coque samsung a5 2016 OnePlus have grown 15x, 24x, and 18x respectively. This highlights that OEMs are mature enough to capture the next wave of growth and further expand their operations in India.

Exhibit 1: India Smartphone Market Share 2019

Source: Counterpoint Research Market Monitor 2019

Exhibit 2: India Smartphone Market Share Q4 2019

Source: Counterpoint Research Market Monitor Q4 coque samsung tab 2 10.1 2019

While the smartphone coque protection tablette galaxy tab 4 market registered YoY growth, the feature phone market saw a steep decline of around 42% coque macbook air 13 pouces galaxie YoY in 2019 and 38% YoY in Q4 2019. This is due to a slowdown in new shipments from Reliance Jio. However, the players such as itel, Lava, Nokia and Micromax registered positive annual growth despite the housse coque samsung galaxy core prime overall segment decline. In fact, itel emerged as the number one feature phone brand in Q4 2019 coque samsung s4 strass followed by Samsung and Lava.

The India smartphone market grew 7% YoY in both Q4 2019 and in 2019 due to the expansion of Chinese brands with their aggressive pricing and promotional strategy.

Xiaomi grew 7% YoY in Q4 2019 and 5% YoY in 2019 driven by expansion in offline channels and the strong performance of its Redmi Note series. India is now the biggest market for Xiaomi, surpassing its home market, China, in 2019. However, the growth rate has declined to single digit as Xiaomi is now serving a much larger installed base in India. Hence, 2020 will require specific strategies related to user retention and acquisition respectively.

Vivo grew 76% YoY in 2019 and 134% YoY in Q4 2019 driven good performance of its budget segment series. Also, by successfully pivoting to online and aggressively positioning the S series in the offline segment with new features, it managed to make coque samsung grand duos a dent in the INR 15,000INR 20,000 ($250 $300) segment. Due to this, Vivo captured the second spot for the first time in India’s smartphone market.

Samsung shipments remained almost flat YoY in 4Q19, while it has shown a 5% YoY decline in 2019 as a whole. Samsung shipments were driven by its upgradedA and M series (A50s, A30s, M30s and A20s). This is the first time Samsung transitioned to a completely new portfolio targeting different channels (offline with A series and online with M series). However, etui coque samsung galaxy s3 mini it needs to double down to keep any momentum going.

OPPO shipments almost doubled YoY in Q4 2019, due to demand for its budget segment device A5s and the good performance of its recently launched devices coque samsung galaxy siii mini A9 2020 and A5 2020 in the offline segment. OPPO is now aggressively moving towards coque samsung alpha original higher price points with the coque samsung a8 2018 darty introduction of the Reno series.

realme grew 255% in India in 2019. The growth of realme was driven by an aggressive go to market strategy that involved launching several industry first features with a strong coque samsung a5 2015 amazon design language. This is resonating well among young personnaliser coque samsung galaxy s4 consumers seeking value for money devices. In the fourth quarter of 2019 realme also made an entry into the premium segment for the first time with its X2 Pro device, which started sales strongly.

All major brands are now aiming to expand in the mid to high price tier, which is likely to be the fastest growing segment in 2020.

Transsion Group (Itel, Infinix, and Tecno) reached its highest ever market share in Q4 2019. Transsion remained strong in tier 3, tier 4 cities and rural India. Itel was the number one smartphone brand in the entry level sub INR 4,000 (US$ 60) price segment, while Tecno and Infinix showcased YoY growth in INR 6000 INR 10000 (US$ 86 US$ 142) segment by bringing aggressive features at lower price points like 6.6 inch displays, 20:9 aspect ratio, 5000 mAH battery, etc.

Apple was one of the fastest growing brands in Q4 2019 driven by multiple price cuts on its XR device, thanks to local manufacturing in India. Additionally, 2019 saw the fastest rollout of Apple’s new iPhones (11 series) in India, with aggressive pricing and a good channel strategy.

Anshika JainAnshika is an Analyst with Counterpoint Technology Market Research, based out of Gurgaon. She has more than 5 years of work experience in market research and business intelligence field. She led various research and consulting projects for multiple sectors including BFSI and Telecom. coque samsung galaxy grand 2 original Apart from this, she also has key client handling coque arriere samsung galaxy grand prime experience with leading MNCs. She holds a Master’s in Business Administration from IMT Ghaziabad, specializing in Finance; and a Bachelor’s degree in Economics from Hansraj College, Delhi University.

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